Why YOBO as an OTT platform?

 

What is an online OTT platform?

An Over the Air (OTT) platform houses videos or movies and provides access to these over the internet.  Amazon Prime Videos, Netflix are examples of these.  YOBO (Your Own Box Office) is the new entrant into the Online OTT world, but it focuses on Kannada videos organized into a catalog, mostly for the Kannada diaspora in various countries.

What are the different types of OTT services?

The goal of all OTT services would be to monetize the videos. Some do it based on the subscription model (e.g., Netflix, Amazon Prime Video) and some help with monetization based on ads (YouTube).  Most of the videos on YouTube do not result in monetization (no money is earned by the creator), only a few that have the right number of views, likes, subscribes, make money.  For a creator of a videos, to get their video listed on Netflix or Amazon Prime Video, is a distant dream.  YOBO is where people make money from the first view of their videos.  Viewers also benefit because they avoid all the issues of the subscription model or advertisement model as noted below.

How is YOBO different from Netflix and Amazon Prime Video?

OTT platforms such as Netflix, Amazon Prime, etc., are subscription based.  You pay the fixed amount of money per month regardless of whether you watch any videos or not and regardless of how much you watch.  This is not pay per view.  But, there are not too many Pay-per-View platforms, actually.  Enter YOBO.  Rest is history.  When you log in to yobovideos.in you can choose specific videos you want to watch from our catalog and watch them paying from your YOBO wallet only for what you watch.  This is pay per view in a way, but you get 48 hours to watch the same video without getting charged multiple times.  

What is the difference between YOBO and YouTube?

YouTube was built as a social networking site, where people uploaded their videos and sent messages to their friends and family to watch them.  YOBO is a commercial Kannada OTT platform, and one has to pay to watch a video here.  This encourages more creators to make new videos because now, they have a good chance of making money. Viewers also benefit from the fact that YOBO only has good quality videos and not a lot of clutter (unlike YouTube).

In YouTube, there are entry barriers to make money.  e.g., you may need many 1000s of views, likes, subscribes, etc. , before you make money.  In YOBO, the creator makes some money from the first view.  The creator of the video, uploads their video on yobovideos.in and proposes a fee to watch it.  Any user watches this video by paying the said fee from their YOBO wallet (they can load up their wallet securely using Razorpay).

The annoying aspect of YouTube is their ads.  I hate and hate the advertisements that hold me hostage and make me an unwitting bystander when the ads play on YouTube.  Bang in the middle of a song, they put ads.  I just hate it.  Yes, premium service can help avoid ads, but it is very expensive.  Again, like a subscription.  I pay the money per month regardless of how many videos I actually watch. In YOBO, you can watch the whole video, no matter how large, without any ads.

There is too much clutter on YouTube and there is no quality control for the content there.  On YOBO, only content meeting the quality requirement and taste of the YOBO users is admitted.  There is no catalog on YouTube, whereas, there is a well defined catalog on YOBO and you can get to what you want without clutter.  It is the experience of YOBO that one needs to look at.  YOBO admins scout for exactly the type of content YOBO users would be yearning to watch.

What is the difference between YOBO and other OTT platforms available on the internet?

For a creator of a Video, there is too much barrier to monetization.  You have to have 10000+ views, n number of likes and subscribers to make any money.  YOBO has been designed for video creators to make money from every view.  YOBO shares 60% of the revenue from a video to the creator, from the first view.

For the viewer, YOBO has been created for the discriminating user and would have hand selected videos of your choice.  It is in a start up phase now, but it will be what you want it to be and it will have the videos you are looking for.  And, with the catalog, you can get to the video of your choice.  Check out the catalog categories and see the videos organized for easy look up.

What are the best OTT Platforms to watch Kannada videos?

YOBO can be what you want it to be.  It is an alternate model.  Go try to it out.  Sign up for free, and get Rs. 25 into wallet now for signing up.  Then watch a few videos, kick the tires and try it out with the Rs. 25.  I am sure you will put more money into your wallet and enjoy YOBO to its fullest extent.  And, encourage the new breed of video creators.  YOBO only has Kannada videos and chances are you want to watch all of the videos on YOBO.  It is like going to a restaurant and seeing that you love every item on the menu.