Why YOBO as an OTT platform?
What is an online OTT platform? An Over the Air (OTT) platform houses videos or movies and provides access to these over the internet. Amazon Prime Videos, Netflix are examples of these. YOBO (Your Own Box Office) is the new entrant into the Online OTT world, but it focuses on Kannada videos organized into a catalog, mostly for the Kannada diaspora in various countries. What are the different types of OTT services? The goal of all OTT services would be to monetize the videos. Some do it based on the subscription model (e.g., Netflix, Amazon Prime Video) and some help with monetization based on ads (YouTube). Most of the videos on YouTube do not result in monetization (no money is earned by the creator), only a few that have the right number of views, likes, subscribes, make money. For a creator of a videos, to get their video listed on Netflix or Amazon Prime Video, is a distant dream. YOBO is where people make money from the first view of their videos. Viewers also benefit bec